AMC pre-show previews have been extended

In a move to increase theater-going profitability, AMC Theatres has extended its pre-show commercials and trailers to 25-30 minutes. AMC Theatres’ new partnership with movie theater advertising company National CineMedia is behind the increased ad strategy, reports The Hollywood Reporter. The new ad structure will weave ads between trailers, including a “platinum spot” that plays__

Behind the Glamour: Business Highlights from the 78th Cannes Film Festival

The 78th Cannes Film Festival has officially wrapped; the final films have been screened, the red carpets walked, and the Palme d’Or awarded. But insiders know that the real business is done behind the scenes; the less-than-glamorous meetings between producers and distributors are really where the festival has its effects. And 2025 was no different.__

Film Tampa Bay hosts the 3rd annual Juneteenth Film Festival

Tampa, FL (June 4, 2025) – On Thursday, June 19th, Film Tampa Bay and Filmmaker Cranstan Cumberbatch join forces to bring local Black Filmmakers together for a free one-day film festival. The Juneteenth Film Festival will be held at the historic Tampa Theatre and opens its doors for the event at 5:30 pm. Cranstan Cumberbatch,__

Max to return to its former name, HBO Max

Warner Bros. Discovery has announced that its streaming service Max will be rebranded to HBO Max this summer. According to the company the return to the HBO Max branding is based on consumer data and insights. As the consumers become fatigued by the quantity of content across streaming platforms, Warner Bros. Discovery is repositioning themselves.__

Festival de Cannes business insights

Day 1 The 78th Festival de Cannes has officially kicked off, and so has the business of the industry. Day 1 saw countless deals made between studios, filmmakers, and countries from around the world.  Closer Media is on the hunt for international auteur filmmakers, The New York-based producer-financier is in Cannes with Oliver Hermanus’s The History__

Tampa-made Mckenna Grace film finds distributor

“What We Hide,” formerly known as Spider & Jessie, has been acquired by Gravitas Ventures as reported by Variety. The film follows Spider, Mckenna Grace, and Jessie, Jojo Regina, as they deal with the ramifications of their mothers’ fatal overdose. The sisters decide to hide their mother’s body to avoid being separated by the foster__