Max to return to its former name, HBO Max

Warner Bros. Discovery has announced that its streaming service Max will be rebranded to HBO Max this summer. According to the company the return to the HBO Max branding is based on consumer data and insights. As the consumers become fatigued by the quantity of content across streaming platforms, Warner Bros. Discovery is repositioning themselves.__

Festival de Cannes business insights

Day 1 The 78th Festival de Cannes has officially kicked off, and so has the business of the industry. Day 1 saw countless deals made between studios, filmmakers, and countries from around the world.  Closer Media is on the hunt for international auteur filmmakers, The New York-based producer-financier is in Cannes with Oliver Hermanus’s The History__