Tag: AMC

AMC pre-show previews have been extended

by Sam Allen
Posted on

In a move to increase theater-going profitability, AMC Theatres has extended its pre-show commercials and trailers to 25-30 minutes. AMC Theatres’ new partnership with movie theater advertising company National CineMedia is behind the increased ad strategy, reports The Hollywood Reporter. The new ad structure will weave ads between trailers, including a “platinum spot” that plays__

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